Usually, the first reading presents the brand name, but give it a 180-degree spin, and voilà! You’ll reveal a different word.įor instance, let’s say you want to convey your company’s personality in your logo. If you’re on the lookout for a way to showcase your brand’s duality, an ambigram might just be the perfect solution! It’s a clever graphic design element that can be read from two distinct perspectives. Most of the time, you can read them both upright and upside-down.
Well, ambigrams are these fascinating calligraphic designs that appear the same when viewed from different directions. So, you might be wondering, what exactly is an ambigram and how can you design one?
